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Displaying the same pioneering spirit as their forefathers, the brothers bottled the whisky in our groundbreaking triangular bottle, labelled it ‘straight malt’ and ran a number of advertising campaigns in the USA, Europe and Africa.
When Sandy and Charles Grant Gordon launched Glenfiddich globally in the 1960s, they changed the whisky world forever.
Until then, consumers around the world were used to drinking blended whisky. But the great grandsons of our founder, William Grant, were so proud of our signature malt, they made the bold decision to promote its virtues over blends.
Displaying the same pioneering spirit as their forefathers, the brothers bottled the whisky in our groundbreaking triangular bottle, labelled it ‘straight malt’ and ran a number of advertising campaigns in the USA, Europe and Africa.
Its single malt heritage and Scottish origins proved a big success, thereby giving birth to a new whisky category. Over time, the term ‘single malt’ gained prominence.
Together, the brothers were unstoppable, building the family firm into one of the world’s most successful producers of Scotch.
Under their guidance, Glenfiddich became the first single malt to achieve international brand recognition. They also re-launched The Balvenie as a premium malt brand and expanded our portfolio.
Today, Glenfiddich is the world’s leading single malt whisky distillery, enjoyed in more than 180 countries.
From our signature 12-year-old expression to rare, vintage and limited edition bottles, each Glenfiddich Single Malt is made with extraordinary care and attention. It’s why our whisky is renowned worldwide for its quality and consistency.
With the launch of Glenfiddich Grand Cru in 2019, Glenfiddich is once again breaking new ground in the whisky world. This luxury 23-year old Scotch is finished in French cuvée casks and is pushing the boundaries of how and where whisky is consumed.