23 September 2024: Today, William Grant & Sons has announced it has reached an agreement to purchase The Famous Grouse and Naked Malt brands from The 1887 Company.
Founded in 1896 in Perthshire, Scotland, The Famous Grouse is a quality blended whisky and much-loved brand that would add to William Grant & Sons’ award-winning portfolio of renowned whiskies and spirits.
A spokesperson for William Grant & Sons commented: “Having been around for over 125 years, The Famous Grouse has a rich history and would be a significant addition to our portfolio. The brand has potential for innovation and international growth in a number of markets, and we’re excited about what the future holds.”
The acquisition is subject to customary regulatory approvals, including from the UK’s Competition and Markets Authority.