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Las Vegas, 20 November 2024 - Glenfiddich, the world’s most awarded single malt Scotch whisky, is thrilled to announce an exclusive long term partnership with Aston Martin Formula One® Team, bringing together two timeless brands renowned for their heritage, innovation, and relentless pursuit of excellence. The partnership launches at the Las Vegas Grand Prix today, where Glenfiddich and Aston Martin Formula One® Team will toast to this new relationship that celebrates mastery and design.
This partnership will see Glenfiddich and Aston Martin Formula One® Team write their next chapter of lasting success together. By leaning into each other to share expertise in design, innovation and craftsmanship, engaging more fans of F1® globally through exceptional experiences and stories. Together they aim to create a legacy that transcends industries, setting a new standard for blending passion, precision and quality for those who value the journey as much as the destination.
To honour this historic partnership, Glenfiddich has explored its archives to unearth a rare cask from 1959, paying tribute to Aston Martin’s debut in Formula One. Embodying the craftsmanship of Glenfiddich Malt Masters across generations, this exclusive expression is made from an exceptional sherry cask known for its rich intensity - an exquisite offering that blends the passion, innovation, mastery and quality of two timeless icons.
The 1950s were a defining decade for Glenfiddich; it was a pivotal time in shaping the future of single malt Scotch whisky. Casked by Gordon Grant, the third Malt Master, this whisky is a key part of Glenfiddich’s heritage. At a time when single malts were virtually unknown [beyond Scotland], this cask helped lay the groundwork for the category’s rise. Similarly, Aston Martin began its transformation into a global symbol of luxury, innovation and performance and paved the way for the team’s first foray into Formula 1 in 1959. Both Glenfiddich and Aston Martin Formula One® Team continue to push boundaries today.
This unique Glenfiddich 1959 liquid will be bottled into a commemorative single bottle to celebrate the launch of the partnership and will be unveiled as part of this collaboration, marking a new chapter in the art of whisky and motorsport excellence.
Glenfiddich promotes responsible attitudes to alcohol. You should never drink and drive. We are excited to explore how our partnership with Aston Martin Formula One® Team can create a new, powerful platform to promote the positive choice to never drink and drive. Our partners at Aston Martin Formula One® Team share our approach and commitment to promote this important message.
With this multi-year partnership, Glenfiddich and Aston Martin Formula One® Team invite enthusiasts worldwide to engage with two iconic brands in bold new ways. Starting in 2025, this exclusive alliance will redefine exceptional experiences, creating memorable moments that reach far beyond the racetrack.
Søren Hagh, CEO of William Grant & Sons, said:
“This partnership between Glenfiddich and Aston Martin Formula One® Team is rooted in a shared passion for excellence and innovation. Glenfiddich’s whisky-making heritage meets Aston Martin’s iconic presence in motorsport, creating a timeless yet forward-thinking partnership. Together, we’re inspiring a global audience, inviting them to experience a legacy built on dedication and mastery.”
Lawrence Stroll, Owner and Executive Chairman of Aston Martin Formula One® Team, added:
“At Aston Martin Formula One® Team, we continuously push boundaries to set new standards, and Glenfiddich embodies that same spirit of perfection and innovation. The Las Vegas Grand Prix is the perfect stage to debut our partnership, and we’re excited to offer fans an unforgettable experience that transcends the racetrack and whisky world alike.”
Brian Kinsman, Glenfiddich Malt Master, noted:
“The synergy between Glenfiddich and Aston Martin Formula One® Team allows us to innovate in exciting ways. This rare 1959 bottling captures our shared commitment to excellence and passion, with each detail refined to reflect Glenfiddich’s signature intensity balanced with Aston Martin’s bold spirit.”
