Creating legacy in China

Jeff Chau, our Managing Director for Greater China, has been inducted to the Hall of Fame of Whisky Magazine.

He is only the second person in China to have received this honour. Whisky Magazine Hall of Fame recognises all outstanding contributions to the whisky industry worldwide.

An extraordinary career

Jeff entered the whisky industry in 2004 and has over 15 years of experience in the Greater China whisky market.

He joined us in 2013 to grow our Chinese mainland business and moved to Taiwan in 2015, where he led the team to grow our brands, all with spectacular results.

Jeff’s remit was expanded to Greater China in early 2018, taking on the challenge of the most exciting and high potential luxury spirits market.

He says he will follow in the steps of previous Hall of Famers and stand firm in his faith in whisky and life:

"Work hard, stay humble and amazing things will happen!"