William Grant & Sons
William Grant & Sons
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OUR COMPANY PURPOSE

THE BEST DRAM

We craft some of the world's most iconic spirit brands and have distilling and bottling operations in Scotland, Ireland, Iceland, India, the USA and Mexico.

 

Our Company Purpose

BUILT DRINK-BY-DRINK FOR DISCERNING DRINKERS

We have more people building our brands, our way, in more markets than ever before

Our Company Purpose

BY PASSIONATE CHARACTERS

Seriously spirited in everything we do

Our Company Purpose

WITH A PIONEERING ATTITUDE

It's in our DNA

 

Our Craft

The art of our craft

We retain many of the crafts of whisky making

The Masters

Masters of our craft

The Masters

Lesley Gracie

Hendrick's Master Distiller

The Masters

Brian Kinsman

Master Blender and Glenfiddich Malt Master

Read more

The Masters

Kelsey McKechnie

Balvenie Malt Master, The Balvenie

Read more

Our Innovation Brands

We’ve never stopped experimenting and pushing boundaries.

Our ethos and philosophy towards innovation is built upon our passion for combining incredible liquids with ideas that are exciting, compelling and highly different.

And our independence means we never sacrifice long-term growth over short-term gain.

Since 2018, we have launched eight new products in global markets.

Aerstone

Single Malt. Two Choices. 

Aerstone is a straight talking Single Malt, cutting through the clutter of the category to give you a simple choice: Smooth or Smoky? 

Sea Cask is smooth. It’s a classic Speyside-style Single Malt. 

Land Cask is smoky. It’s a peated Single Malt. 

Both are aged for 10 years in our warehouses in Ayrshire under the watchful eye of our Master Blender, Brian Kinsman 

Visit Brand Website

2

Flavour choices: smooth or smoky

10

Years spent maturing in our warehouses

20

Countries where Aerstone is available

Ailsa Bay

Ailsa Bay is a unique, sweet, smoke single malt peated whisky from one of the most technologically advanced distilleries in the world.

It is inspired by the creativity of science and disrupts the traditional whisky industry.

We micro control our SPPM (sweet parts per million) and PPPM (peat parts per million) levels to deliver a precision distilled, perfectly balanced peated Single Malt.

Ailsa Bay 2.1 has the beautifully balanced flavour of peat and rich vanilla oakiness, meandering between smoke, fruit and creamy toffee. 

 

Visit Brand Website

7

Markets Ailsa Bay is available in

1

The first ever whisky brand on block chain

022:019

The unique balance of sweet and smoke: 022 parts peat to 019 parts sweet

Discarded

Discarded Spirits Co. is a brand committed to reusing ingredients that would be wasted to create a range of spirits with purpose.

In everything we do, we seek to champion the Discarded.

Our original Discarded is a sweet vermouth infused with cascara, the discarded fruit of the coffee berry left over from coffee production.

We’re now building on our sustainability portfolio with Discarded Banana Peel Rum.

This innovative spirit pairs Caribbean rum used to prepare empty whisky casks for final maturation with banana peels destined for the bin.

1

No. 1 most innovative brand launch in 2018 (The Spirits Business)

2

Banana Peel Rum is our second variant

Billions

Tonnes of cacara discarded each year

Atopia

Atopia is a special liquid that uses our distilling and blending expertise to create a new generation of spirits that are an alternative to alcoholic drinks.

Made from natural distillates, extracts and flavours, it is our first ultra-low alcohol spirit and replicates the experience of a premium gin, but with less alcohol. 

Inspired by the more mindful, lifestyle choices of today's consumer, Atopia comes in two perfectly balanced flavours: Spiced Citrus and Wild Blossom.

0.5

0.5% trace of alcohol enables seamless blending

75

An Atopia and tonic contains 75 times less alcohol than a gin and tonic

2019

We launched our first-ever ultra-low alcohol spirit
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William Grant Foundation

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Diversity and inclusion: racial equality

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